Merlene - Everywhere!

Previous blind-test studies have shown that results across different search engines are pretty much considered equal–once you remove the logo from such results.

Now, a new study from Wunderman, BrandAsset® Consulting, ZAAZ and Compete goes one step further and demonstrates how the search engine used, influences the perception of the destination brand. In other words, Walmart’s brand is perceived differently, depending on whether the visitor arrived at its site via Google, Bing or Yahoo.